Project: Animated Gif Creator
Category: Design & Typography
Design & Art Direction by Luke Smith - Website development by Harkable
Looking to engage Birdy's fans around the release of her 2013 album 'Fire Within' we created the online animated GIF creator allowing fans to create their own mini-music videos.
Drawing inspiration from the albums lyrics, over 90 typographic overlays and 24 GIFs were created giving fans the chance to pair their favourite lyrics with choice typography, giving over 2000 combinations.
The website was optimised for both desktop and mobile and included social media sharing functionality throughout with gated content releasing after a set number of shares, encouraging fans to keep creating.
Over 90 typographic overlays and 24 GIFs to pair
Over 15,000 fans engaged with the GIF creator in a 4 week campaign period
Birdy selected her favourite GIFs to feature on her online socials