Birdy Beautiful Lies
Asia Tour
Illustration | Branding | Digital Marketing | Warner Music International
Social content created in support of Birdy’s 2017 debut tour of South East Asia, including:
A set of 6 Asian inspired logos were created, one for each tour date. The custom logos were used on her social channels and by fans to help promote the shows.
In addition, 12 customised Birdy emojis were created for Imoji, where they were used over 40 million times within a 4-month campaign life span.
A range of supporting social content was also developed whilst Birdy was in market.
Birdy’s Gif Creator
Creative Direction | Typography | UX Design | Digital Marketing | Warner Music International
Original campaign creation allowing fans to pair their favourite lyrics with custom made typography based on Birdy’s lyrics.
Creative direction and producing the project across all aspects, I personally designed over 90 original typographic logos along with 24 GIFs for fans to mix and match.
I also worked closely with an award winning digital agency to produce the purpose built website by providing UX and web design.
